# How Mapped uses 11x

**75%**: “75% increase in influenced pipeline generated since 11x”

As published on [11x.ai](https://www.11x.ai/case-study/mapped). Captured by usedby on 2026-11-02.

- Company: [Mapped](https://www.usedby.ai/companies/mapped.md)
- Tool: [11x](https://www.usedby.ai/tools/11x.md)
- Industry: [Data & Analytics](https://www.usedby.ai/companies/industry/data-analytics.md)
- Teams: Sales Development, Sales and Marketing

## The use case: how Mapped deploys 11x

Mapped uses 11x for AI-driven outbound sales, including intent-signal prospecting, parallel campaign testing across ICPs, event follow-up campaigns, and researched messaging over email and social. A single SDR runs these campaigns across nine verticals using a knowledge base of the company's own positioning documents.

Summary written by usedby from the source page, in English. The figures are those of 11x and Mapped, not ours.

> The pivot showed results quickly. Within three weeks of refocusing on ISVs, Donovan had a significant increase in booked meetings.

- **4x**: “4x industry average positive reply rate”
- **3x**: “3x meeting conversion target”

> The time saved with 11x has been exponential. All of the monotonous work of multi-step cadences, research, prospecting, and message generation takes quite a bit of time. 11x cut it down dramatically.
>
> Bobby Goodman, Vice President of Sales and Marketing

Source: [11x.ai](https://www.11x.ai/case-study/mapped), captured 2026-10-02.

> The key evaluation criteria revolved around intent signals. We wanted to make sure we were hitting people at the right time, not just at random times. That was the biggest factor in our decision to go with 11x.
>
> Bobby Goodman, Vice President of Sales and Marketing

Source: [11x.ai](https://www.11x.ai/case-study/mapped), captured 2026-10-02.

> I've done all of this manually before. The scripting, the messaging, the calls, watching your inbox at all times. The tediousness of it would be detrimental. I'm glad 11x exists today.
>
> Donovan Fitch, Sales Development

Source: [11x.ai](https://www.11x.ai/case-study/mapped), captured 2026-10-02.

## Other companies using 11x

- [Ansarada](https://www.usedby.ai/companies/ansarada.md) — Confirmed
- [Brainsuite](https://www.usedby.ai/companies/brainsuite.md) — Confirmed
- [Checkr](https://www.usedby.ai/companies/checkr.md) — Confirmed
- [Cofenster](https://www.usedby.ai/companies/cofenster.md) — Confirmed
- [Gupshup](https://www.usedby.ai/companies/gupshup.md) — Confirmed
- [LAB Group](https://www.usedby.ai/companies/lab-group.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-11-02.

- Checked: the figure 75% is printed word for word on the page, near the name of Mapped.
- Checked: the passage quoted above is copied word for word from the page, near the name of Mapped.
- Checked: Mapped uses 11x. Confirmed line. Latest check across sources: 2026-11-02.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/mapped-11x · How we check: https://www.usedby.ai/methodology