# How MarketShare uses H2O.ai

As published on [h2o.ai](https://h2o.ai/case-studies/marketshare-h2o). Captured by usedby on 2026-10-29.

- Company: [MarketShare](https://www.usedby.ai/companies/marketshare.md)
- Tool: [H2O.ai](https://www.usedby.ai/tools/h2o-ai.md)
- Industry: [Marketing Tech](https://www.usedby.ai/companies/industry/marketing-tech-martech.md)

## The use case: how MarketShare deploys H2O.ai

MarketShare uses H2O-3 to run scalable analytics on very large digital log datasets for marketing optimization on behalf of its clients.

Summary written by usedby from the source page, in English. The figures are those of H2O.ai and MarketShare, not ours.

> Digital log data used for marketing optimization is already in the terabytes and it is increasing rapidly. To develop meaningful analytics for clients the systems used by Marketshare needed scalable tools that would produce accurate results.

> There is no limit to scaling with H2O.
>
> Prateem Mandel, Technical Lead Architect

Source: [h2o.ai](https://h2o.ai/case-studies/marketshare-h2o), captured 2026-10-29.

## H2O.ai users in Marketing Tech

- [Epsilon](https://www.usedby.ai/companies/epsilon.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-29.

- Checked: the passage quoted above is copied word for word from the page, near the name of MarketShare.
- Checked: each number in our summary is printed on the page.
- Checked: MarketShare uses H2O.ai. Confirmed line. Latest check across sources: 2026-11-04.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/marketshare-h2o-ai · How we check: https://www.usedby.ai/methodology