# How McKinney uses Listen

**15** CFOs and startup founders interviewed in one day

As published on [listenlabs.ai](https://listenlabs.ai/case-studies/mckinney). Captured by usedby on 2026-10-02.

- Company: [McKinney](https://www.usedby.ai/companies/mckinney.md)
- Tool: [Listen](https://www.usedby.ai/tools/listen.md)
- Teams: Creative, Strategy, Designers, Copywriters

## What the story says

McKinney, a creative agency, uses Listen to run qualitative consumer research quickly, including with hard-to-reach audiences, and brings live respondent feedback into creative sessions and client presentations.

Summary written by usedby from the source page, in English. The figures are those of Listen and McKinney, not ours.

> With Listen, they gathered 15 CFO and startup founders in one day. The full analysis was complete in two and a half days.

- **15**: “With Listen, they gathered 15 CFO and startup founders in one day.”
- **30**: “During a CPG packaging project, Tereau brought feedback from 30 real consumers directly into a working session with a group of designers and copywriters.”

> It feels like it’s bringing more humanness into the room, not less.
>
> Tereau

## What usedby checked

We compared the story with its live page on 2026-10-03.

- Checked: the figure 15 is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of McKinney.
- Checked: McKinney uses Listen. Confirmed line. Latest check across sources: 2026-10-02.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/mckinney-listen · How we check: https://www.usedby.ai/methodology