# How Meltwater uses Metaview

As published on [metaview.ai](https://www.metaview.ai/resources/case-study/meltwater-golden-circle-strategy-metaview-reports). Captured by usedby on 2026-10-07.

- Company: [Meltwater](https://www.usedby.ai/companies/meltwater.md)
- Tool: [Metaview](https://www.usedby.ai/tools/metaview.md)
- Teams: People, Go-to-Market

## What the story says

Meltwater's People team used Metaview Reports to analyze interviews with its top global sellers (the "Golden Circle") and extract common themes. The insights inform go-to-market hiring design, new-hire onboarding, and retention strategy.

Summary written by usedby from the source page, in English. The figures are those of Metaview and Meltwater, not ours.

> Rather than letting those insights live in isolated conversations, Metaview Reports consolidated and analyzed them together, surfacing patterns that would have been impossible to spot manually.

> One tool that's made a huge difference for my team is Metaview. We first trialed the tool last year, and it didn't take long for us to realize we couldn't imagine recruiting without it. Instead of scrambling to capture every word, we're now able to focus on truly listening and engaging with candidates. The result? More meaningful conversations, stronger connections, and a smoother interview process overall. For hiring managers, it's meant receiving more detailed and organized notes, with key insights automatically captured, making it easier to evaluate candidates and make well-informed decisions.
>
> Erin Giles, Head of Talent Americas

> We used them to identify themes across the interviews. The habits, behaviors and skills top performers bring to the table that make them the best at what they do.
>
> Carol Ann Vance, Senior Director of Global Talent

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the passage quoted above is copied word for word from the page, near the name of Meltwater.
- Checked: Meltwater uses Metaview. Confirmed line. Latest check across sources: 2026-10-07.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/meltwater-metaview · How we check: https://www.usedby.ai/methodology