# How Mercado Libre uses Stable Diffusion

**25%**: “GenAds has delivered a 25% higher click-through rates (CTR) versus traditional ads”

As published on [stability.ai](https://stability.ai/customer-stories/mercado-libre-achieves-growth-through-stable-diffusion-ai), May 2025. Captured by usedby on 2026-10-24.

- Company: [Mercado Libre](https://www.usedby.ai/companies/mercado-libre.md)
- Tool: [Stable Diffusion](https://www.usedby.ai/tools/stable-diffusion.md)
- Industry: [Marketplace](https://www.usedby.ai/companies/industry/marketplace.md)

## The use case: how Mercado Libre deploys Stable Diffusion

Mercado Libre built GenAds with partner Mutt Data, a tool that uses Stable Diffusion to generate category-specific backgrounds for product images so that small and medium-sized sellers can run display ads. It is integrated with advertising platforms via API for performance monitoring and optimization.

Summary written by usedby from the source page, in English. The figures are those of Stable Diffusion and Mercado Libre, not ours.

> Across seven countries including Brazil, Mexico, and Argentina, GenAds has delivered a 25% higher click-through rates (CTR) versus traditional ads, a 45% increase in display ad impressions, and has created over 90,000 product advertisements.

- **45%**: “a 45% increase in display ad impressions”
- **90,000**: “has created over 90,000 product advertisements”

## Other AI tools used by Mercado Libre

- [CoreWeave](https://www.usedby.ai/tools/coreweave.md) — Confirmed
- [Decagon](https://www.usedby.ai/tools/decagon.md) — Confirmed
- [Figma](https://www.usedby.ai/tools/figma.md) — Confirmed
- [Codeium](https://www.usedby.ai/tools/codeium.md) — Observed
- [Cursor](https://www.usedby.ai/tools/cursor.md) — Observed
- [GitHub Copilot](https://www.usedby.ai/tools/github-copilot.md) — Observed

## Other companies using Stable Diffusion

- [HubSpot](https://www.usedby.ai/companies/hubspot.md) — Confirmed
- [Stride](https://www.usedby.ai/companies/stride-learning.md) — Confirmed
- [Amazon](https://www.usedby.ai/companies/amazon.md) — Observed
- [Amazon Web Services](https://www.usedby.ai/companies/amazon-web-services.md) — Observed
- [Arm](https://www.usedby.ai/companies/arm.md) — Observed
- [Electronic Arts](https://www.usedby.ai/companies/electronic-arts.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-10-24.

- Checked: the figure 25% is printed word for word on the page, near the name of Mercado Libre.
- Checked: the passage quoted above is copied word for word from the page, near the name of Mercado Libre.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Mercado Libre uses Stable Diffusion. Confirmed line. Latest check across sources: 2026-10-24.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/mercado-libre-achieves-25-growth-in-ad-click-throu · How we check: https://www.usedby.ai/methodology