# How Merck KGaA uses Synthesia

**hundreds of hours**: “an internal survey found hundreds of hours saved a year.”

As published on [synthesia.io](https://www.synthesia.io/case-studies/merck-kgaa), August 2026. Captured by usedby on 2026-10-02.

- Company: [Merck KGaA](https://www.usedby.ai/companies/merck-kgaa.md)
- Tool: [Synthesia](https://www.usedby.ai/tools/synthesia.md)
- Industry: [Biotech & Pharma](https://www.usedby.ai/companies/industry/biotech-pharma.md)
- Teams: Leadership & Feedback Solutions, Quality program, Strategic AI Activation, Data & AI Culture, Field teams, Accessibility community

## What the story says

Merck uses Synthesia as an approved, company-wide tool for employees to create AI avatar videos for internal communications, training, executive presentations and product launches. It lets teams localize content into many languages in-house, without external agencies.

Summary written by usedby from the source page, in English. The figures are those of Synthesia and Merck KGaA, not ours.

> It used to take months to create videos. Now it takes days.

> With Synthesia, we deliver the best training from the best instructor, every single time, for every student.
>
> EVERTON OLIVEIRA, GenAI Lead

> For a tool like this investing in it is a no-brainer.
>
> Florian Metz, Global Head of Analytics & AI Product Portfolio

## What usedby checked

We compared the story with its live page on 2026-10-03.

- Checked: the figure hundreds of hours is printed word for word on the page, near the name of Merck KGaA.
- Checked: the passage quoted above is copied word for word from the page, near the name of Merck KGaA.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Merck KGaA uses Synthesia. Confirmed line. Latest check across sources: 2026-10-05.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/merck-kgaa-darmstadt-germany-synthesia · How we check: https://www.usedby.ai/methodology