# How Merge uses Clay

**15%**: “a 15% increase in enterprise meetings booked”

As published on [clay.com](https://www.clay.com/customers/merge). Captured by usedby on 2026-10-05.

- Company: [Merge](https://www.usedby.ai/companies/merge.md)
- Tool: [Clay](https://www.usedby.ai/tools/clay.md)
- Industry: [DevTools & Infrastructure](https://www.usedby.ai/companies/industry/devtools-infrastructure.md)
- Teams: RevOps, Marketing, Sales, Customer Success

## What the story says

Merge uses Clay to enrich and categorize its Salesforce accounts with industry and suggested use cases, and runs an agent that monitors key enterprise accounts weekly for updates and drafts outreach for reps. It also uses Clay agents to analyze Gong call transcripts and usage data for customer health, and to source, score and follow up on marketing events.

Summary written by usedby from the source page, in English. The figures are those of Clay and Merge, not ours.

> Tim built a separate Clay agent that follows over 1,500 enterprise accounts on a weekly cadence, scanning for new product launches, feature releases, partnerships, and organizational changes.

- **20%**: “response rates climbed 20% because outreach was tailored from the first touch”
- **10+ hours**: “SDRs got 10+ hours back every week”
- **5 hours**: “saves the CS team 5 hours per week per rep”
- **10%**: “retention and expansion rates have seen a significant 10% increase”

> Clay gives our lean team the intelligence and orchestration to be precise in how we approach every account.
>
> Tim Bourcier, RevOps, Marketing Lead

## What usedby checked

We compared the story with its live page on 2026-10-05.

- Checked: the figure 15% is printed word for word on the page, near the name of Merge.
- Checked: the passage quoted above is copied word for word from the page, near the name of Merge.
- Checked: Merge uses Clay. Confirmed line. Latest check across sources: 2026-10-05.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/merge-clay · How we check: https://www.usedby.ai/methodology