# How Metcash uses Coveo

**2X+** Conversion rate

As published on [coveo.com](https://www.coveo.com/en/resources/case-studies/metcash), January 2018. Captured by usedby on 2026-10-21.

- Company: [Metcash](https://www.usedby.ai/companies/metcash.md)
- Tool: [Coveo](https://www.usedby.ai/tools/coveo.md)
- Industry: [Wholesale & B2B Distribution](https://www.usedby.ai/companies/industry/wholesale-distribution.md)
- Teams: B2B Digital, Merchandising, Foodservice and convenience
- Customer since (as the page says): going live in March 2026

## The use case: how Metcash deploys Coveo

Metcash uses Coveo for product search, navigation and personalized recommendations on Sorted, its B2B marketplace for independent retailers, replacing a keyword-based Solr search. Search data is also used by merchants to understand demand and guide range decisions.

Summary written by usedby from the source page, in English. The figures are those of Coveo and Metcash, not ours.

> Just nine weeks after launching Coveo, the return was measurable. Metcash saw improvements across conversion, revenue, order value, and customer experience, proof that better product discovery pays off for customers and the business alike.

- **20%**: “Conversion rose from approximately 8-10% to 20%, as customers found products more easily and completed purchases with greater confidence.”
- **200%**: “At Total Tools, Coveo went live in 45 days and add-to-cart rate rose 200% in the first month.”

> We’re only a few months into using Coveo, and we’re already seeing the impact. The exciting part is we’re just getting started.
>
> Simon Williams, General Manager, B2B Digital for Metcash

Source: [coveo.com](https://www.coveo.com/en/resources/case-studies/metcash), captured 2026-10-21.

## Coveo users in Wholesale & B2B Distribution

- [Blackwoods](https://www.usedby.ai/companies/blackwoods.md) — Confirmed
- [FleetPride](https://www.usedby.ai/companies/fleetpride.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-21.

- Checked: the figure 2X+ is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Metcash.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Metcash uses Coveo. Confirmed line. Latest check across sources: 2026-10-21.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/metcash-coveo · How we check: https://www.usedby.ai/methodology