# How Mews uses Hightouch

**50%** open rate on specific email campaigns

As published on [hightouch.com](https://hightouch.com/customers/mews). Captured by usedby on 2026-10-08.

- Company: [Mews](https://www.usedby.ai/companies/mews.md)
- Tool: [Hightouch](https://www.usedby.ai/tools/hightouch.md)
- Industry: [Travel & Hospitality](https://www.usedby.ai/companies/industry/travel-hospitality.md)
- Teams: Data, Marketing, Product

## What the story says

Mews uses Hightouch to sync customer data models from Databricks into Intercom on an automated schedule. This lets marketing and product teams build granular audiences and run personalized campaigns and product or compliance updates for customers and partners.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and Mews, not ours.

> Previously, we had built a home-grown pipeline that took days to sync data to Intercom. Using Hightouch, I was able to sync that same data in minutes. Our data team doesn’t have to spend time debugging their code anymore because Hightouch has a built-in debugger and version control.

- **50%**: “the marketing team has seen 50% open rates and 4% click-through rates on specific campaigns”

> Previously, we had built a home-grown pipeline that took days to sync data to Intercom. Using Hightouch, I was able to sync that same data in minutes. Our data team doesn’t have to spend time debugging their code anymore because Hightouch has a built-in debugger and version control.
>
> Vojta Kopal, Director of Engineering, Data Science at Mews

Source: [hightouch.com](https://hightouch.com/customers/mews), captured 2026-10-08.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 50% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Mews.
- Checked: Mews uses Hightouch. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/mews-hightouch · How we check: https://www.usedby.ai/methodology