# How MGA Entertainment uses Airtable

**60%**: “Processing time accelerated by approximately 60%”

As published on [airtable.com](https://www.airtable.com/customer-stories/mga-entertainment). Captured by usedby on 2026-10-03.

- Company: [MGA Entertainment](https://www.usedby.ai/companies/mga-entertainment.md)
- Tool: [Airtable](https://www.usedby.ai/tools/airtable.md)
- Teams: Marketing, Creative Services, Brand teams, Project management

## What the story says

MGA's marketing organization uses Airtable and its AI features to break unstructured creative briefs into tagged tasks, automatically find relevant assets from its Box repository, search images by metadata, and generate CMO briefing materials. It also uses Airtable for a team directory, request forms, and campaign dashboards.

Summary written by usedby from the source page, in English. The figures are those of Airtable and MGA Entertainment, not ours.

> Image searches are a cinch now too; Omni searches for images based on metadata and objects within the image, reducing once-onerous, manual searches, like the one for the elusive pink umbrella, from hours to seconds.

- **40,000**: “We knew it existed – somewhere among 40,000 assets.”

> Airtable is different. It’s flexible, intuitive, and powerful enough to run our entire organization.
>
> Ashlee Meese, Vice President, Franchise & Integrated Marketing, MGA Entertainment

## What usedby checked

We compared the story with its live page on 2026-10-03.

- Checked: the figure 60% is printed word for word on the page, near the name of MGA Entertainment.
- Checked: the passage quoted above is copied word for word from the page, near the name of MGA Entertainment.
- Checked: MGA Entertainment uses Airtable. Confirmed line. Latest check across sources: 2026-10-03.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/mga-entertainment-airtable · How we check: https://www.usedby.ai/methodology