# How Microsoft uses Listen **one third**: “I can reach out to hundreds of users at one third of the cost” As published on [listenlabs.ai](https://listenlabs.ai/case-studies/microsoft). Captured by usedby on 2026-10-24. - Company: [Microsoft](https://www.usedby.ai/companies/microsoft.md) - Tool: [Listen](https://www.usedby.ai/tools/listen.md) - Industry: [IT Services & System Integration](https://www.usedby.ai/companies/industry/it-services-system-integration.md) - Teams: Customer Research ## The use case: how Microsoft deploys Listen Microsoft's customer research team uses Listen Labs to run qualitative interviews with customers at scale, in multiple languages and formats (video, text, voice). It also used the platform to collect global customer video stories for the company's anniversary. Summary written by usedby from the source page, in English. The figures are those of Listen and Microsoft, not ours. > I can reach out to hundreds of users at one third of the cost. > It takes 4 to 6 weeks to get to insights > > Romani Patel, Senior Research Manager Source: [listenlabs.ai](https://listenlabs.ai/case-studies/microsoft), captured 2026-10-02. > By the time we get to them, either the decision has been made or we lose out on the opportunity to actually influence it. > > Romani Patel, Senior Research Manager Source: [listenlabs.ai](https://listenlabs.ai/case-studies/microsoft), captured 2026-10-02. > If I want to do 100 interviews with customers, I’m able to do it at scale > > Romani Patel, Senior Research Manager Source: [listenlabs.ai](https://listenlabs.ai/case-studies/microsoft), captured 2026-10-02. > I can reach out to hundreds of users at one third of the cost. > > Romani Patel, Senior Research Manager Source: [listenlabs.ai](https://listenlabs.ai/case-studies/microsoft), captured 2026-10-02. > I am not only able to scale the why, but also enable inclusivity > > Romani Patel, Senior Research Manager Source: [listenlabs.ai](https://listenlabs.ai/case-studies/microsoft), captured 2026-10-02. > Our customers are able to answer in a mode of their choice — whether it’s through a video, whether it’s through text, whether it’s through voice — in a language of their choice. And at a time that works for them, unlike the traditional qualitative research where people are boxed in a certain time and the date. > > Romani Patel, Senior Research Manager Source: [listenlabs.ai](https://listenlabs.ai/case-studies/microsoft), captured 2026-10-02. > We wanted users to share how Copilot is empowering them to bring their best self forward > > Romani Patel, Senior Research Manager Source: [listenlabs.ai](https://listenlabs.ai/case-studies/microsoft), captured 2026-10-02. > and we were able to collect those user video stories within a day. > > Romani Patel, Senior Research Manager Source: [listenlabs.ai](https://listenlabs.ai/case-studies/microsoft), captured 2026-10-02. > Our leadership team was very thrilled at both the speed and the scale that Listen enabled > > Romani Patel, Senior Research Manager Source: [listenlabs.ai](https://listenlabs.ai/case-studies/microsoft), captured 2026-10-02. > I feel like Listen lets me focus more of my time on strategic work, talking to the customers. The bonus is it brings a little bit of the fun and joy back to my work. > > Romani Patel, Senior Research Manager Source: [listenlabs.ai](https://listenlabs.ai/case-studies/microsoft), captured 2026-10-02. > It takes 4 to 6 weeks to get to insights,” Romani said. “By the time we get to them, either the decision has been made or we lose out on the opportunity to actually influence it. > > Romani Patel, Senior Research Manager Source: [listenlabs.ai](https://listenlabs.ai/case-studies/microsoft), captured 2026-10-09. > Research can be a lot of manual work.” she said, “I feel like Listen lets me focus more of my time on strategic work, talking to the customers. The bonus is it brings a little bit of the fun and joy back to my work. > > Romani Patel, Senior Research Manager Source: [listenlabs.ai](https://listenlabs.ai/case-studies/microsoft), captured 2026-10-09. > I enjoy uncovering what motivates people, why they make certain decisions > > Romani Patel, Senior Research Manager Source: [listenlabs.ai](https://listenlabs.ai/case-studies/microsoft), captured 2026-10-24. > and how the products or the experiences make users feel. > > Romani Patel, Senior Research Manager Source: [listenlabs.ai](https://listenlabs.ai/case-studies/microsoft), captured 2026-10-24. > Think about it as 100 studies for the price, at least in terms of time, of five or six. Our researchers' time is one of the scarcest commodities. > > Jane Justice Leibrock, Head of User Experience Research Source: [listenlabs.ai](https://listenlabs.ai/), captured 2026-10-02. ## Other AI tools used by Microsoft - [Persado](https://www.usedby.ai/tools/persado.md) — Confirmed - [Sprinklr](https://www.usedby.ai/tools/sprinklr.md) — Confirmed - [Weights & Biases](https://www.usedby.ai/tools/weights-and-biases.md) — Confirmed - [WellSaid](https://www.usedby.ai/tools/wellsaid.md) — Confirmed - [AdCreative.ai](https://www.usedby.ai/tools/adcreative.md) — Observed - [Adobe Firefly](https://www.usedby.ai/tools/adobe-firefly.md) — Observed ## Other companies using Listen - [A1Base](https://www.usedby.ai/companies/a1base.md) — Confirmed - [Anthropic](https://www.usedby.ai/companies/anthropic.md) — Confirmed - [Chubbies](https://www.usedby.ai/companies/chubbies.md) — Confirmed - [Cognition](https://www.usedby.ai/companies/cognition.md) — Confirmed - [Emeritus](https://www.usedby.ai/companies/emeritus.md) — Confirmed - [KJT Group](https://www.usedby.ai/companies/kjt-group.md) — Confirmed ## What usedby checked We compared the story with its live page on 2026-10-24. - Checked: the figure one third is printed word for word on the page, near the name of Microsoft. - Checked: the passage quoted above is copied word for word from the page, near the name of Microsoft. - Checked: Microsoft uses Listen. Confirmed line. Latest check across sources: 2026-10-24. - Not checked: the result itself. We quote it; we did not measure it. --- Source: https://www.usedby.ai/case-studies/microsoft-listen-labs-customer-stories · How we check: https://www.usedby.ai/methodology