# How Microsoft uses Sprinklr

**100%**: “a 100% increase in the number of projects the SIP team executes for Microsoft stakeholders”

As published on [sprinklr.com](https://www.sprinklr.com/stories/microsoft/). Captured by usedby on 2026-10-08.

- Company: [Microsoft](https://www.usedby.ai/companies/microsoft.md)
- Tool: [Sprinklr](https://www.usedby.ai/tools/sprinklr.md)
- Industry: [IT Services & System Integration](https://www.usedby.ai/companies/industry/it-services-system-integration.md)
- Teams: Social Intelligence Practice, Market Research, Marketing, Product Engineering

## What the story says

Microsoft's Social Intelligence Practice team uses Sprinklr Social Listening, replacing an in-house tool, to analyze social conversations and product reviews. The resulting insights on topics like hybrid work, emerging products and competitive satisfaction scores are shared with marketing and product teams.

Summary written by usedby from the source page, in English. The figures are those of Sprinklr and Microsoft, not ours.

> In the first year of use by the SIP team, Sprinklr has pulled in 8.6 billion listening mentions and enabled a 100% increase in the number of projects the SIP team executes for Microsoft stakeholders.

- **8.6 billion**: “Sprinklr has pulled in 8.6 billion listening mentions”

> We can say, ‘Here's your score for Microsoft Teams in comparison to the competitive set.' This has been really informative for product marketing teams who are looking to understand how they're doing against a competitive set. We are able to uncover those new features that are landing well in the competitive conversation, so that they can prioritize their product road map.
>
> Allie Webster, Market Research Manager

> Sprinklr listens to us. They take our suggestions seriously, and they make improvements that make the platform better.
>
> Allie Webster, Market Research Manager

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 100% is printed word for word on the page, near the name of Microsoft.
- Checked: the passage quoted above is copied word for word from the page, near the name of Microsoft.
- Checked: Microsoft uses Sprinklr. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/microsoft-sprinklr · How we check: https://www.usedby.ai/methodology