# How Miele uses Bloomreach

**10 hours**: “10 hours saved per month in manual data preparation”

As published on [bloomreach.com](https://www.bloomreach.com/en/case-studies/miele), August 2025. Captured by usedby on 2026-10-08.

- Company: [Miele](https://www.usedby.ai/companies/miele.md)
- Tool: [Bloomreach](https://www.usedby.ai/tools/bloomreach.md)
- Teams: Marketing

## What the story says

Miele uses Bloomreach's Loomi AI platform to unify customer data from online and offline behavior, build audiences, and launch personalized communication campaigns without manual data exports. The goal is to give customers timely guidance on their appliances and encourage engagement with additional products.

Summary written by usedby from the source page, in English. The figures are those of Bloomreach and Miele, not ours.

> After switching to Loomi AI, Miele has seen its campaign processes and effectiveness improve: 10 hours saved per month in manual data preparation

> I no longer need to do any manual exports, which has been a lifesaver. With Loomi AI, I can now do it with a click of a button.
>
> Joshua Goedhuys, Marketing Automation Specialist at Miele Netherlands B.V.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 10 hours is printed word for word on the page, near the name of Miele.
- Checked: the passage quoted above is copied word for word from the page, near the name of Miele.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Miele uses Bloomreach. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/miele-bloomreach · How we check: https://www.usedby.ai/methodology