# How Milwaukee Bucks uses Movable Ink

**50%**: “Results: 50% time saved in production”

As published on [movableink.com](https://movableink.com/case-studies/milwaukee-bucks-case-study). Captured by usedby on 2026-10-08.

- Company: [Milwaukee Bucks](https://www.usedby.ai/companies/milwaukee-bucks.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Teams: Marketing, Email Marketing

## What the story says

The Milwaukee Bucks marketing team uses Movable Ink to personalize and automate emails, including Premium Playbook emails and game-day emails that pull real-time NBA data such as scores, stats, schedules and countdown timers, plus Instagram posts via a social feed. Emails are built in Stensul.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Milwaukee Bucks, not ours.

> Powered by Movable Ink, these communications tap directly into the NBA API data source for real-time updates. From a countdown timer that vanishes the moment the game starts, to live scores and stats available pre-, mid-, and post-game, fans have everything they need at their fingertips.

- **2x**: “Results: 2x lift in click-through rate compared to static version”

> The live text feature mitigates the need to edit content in Photoshop, which saves us ample time.
>
> Justin Price, Email Marketing Manager, Milwaukee Bucks

Source: [movableink.com](https://movableink.com/case-studies/milwaukee-bucks-case-study), captured 2026-10-08.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 50% is printed word for word on the page, near the name of Milwaukee Bucks.
- Checked: the passage quoted above is copied word for word from the page, near the name of Milwaukee Bucks.
- Checked: Milwaukee Bucks uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/milwaukee-bucks-movable-ink · How we check: https://www.usedby.ai/methodology