# How Minno uses Hightouch

**41%**: “Moving away from duplicate storage in Segment has unlocked a cost savings of 41%.”

As published on [hightouch.com](https://hightouch.com/customers/minno). Captured by usedby on 2026-10-07.

- Company: [Minno](https://www.usedby.ai/companies/minno.md)
- Tool: [Hightouch](https://www.usedby.ai/tools/hightouch.md)
- Teams: Data

## What the story says

Minno, a Christian children's streaming platform, replaced Segment with Hightouch Events to collect user and video behavioral events directly into Snowflake. This lets the team define its own event spec and sync data to downstream destinations such as ad platforms.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and Minno, not ours.

> Hightouch Events has also helped Minno save money. Minno no longer has to pay for monthly tracked users (MTUs) as Hightouch pricing is based on events collected–not users. Moving away from duplicate storage in Segment has unlocked a cost savings of 41%.

- **100%**: “Hightouch has improved sync frequency by 98.96%, and data delivery has improved by 100%.”

> We’re a video company, but that doesn’t mean our data fits the constraints of Segment’s understanding of what it means to be a video company. With Hightouch, we can control exactly what events we collect and what data we want to push to our downstream destinations.
>
> John Henderson, CTO at Minno

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the figure 41% is printed word for word on the page, near the name of Minno.
- Checked: the passage quoted above is copied word for word from the page, near the name of Minno.
- Checked: Minno uses Hightouch. Confirmed line. Latest check across sources: 2026-10-07.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/minno-hightouch · How we check: https://www.usedby.ai/methodology