# How Mitel uses Backstory

**100%** customer-facing deals impacted

As published on [backstory.ai](https://www.backstory.ai/case-studies/mitel). Captured by usedby on 2026-10-07.

- Company: [Mitel](https://www.usedby.ai/companies/mitel.md)
- Tool: [Backstory](https://www.usedby.ai/tools/backstory.md)
- Teams: Sales, Service Delivery

## What the story says

Mitel's sales organization uses Backstory to see customer engagement data on Salesforce account and opportunity pages, check whether key contacts such as economic buyers have been reached, and prioritize account coverage. Managers use the data in deal reviews, and sellers use SalesAI for account summaries and plans.

Summary written by usedby from the source page, in English. The figures are those of Backstory and Mitel, not ours.

> Mitel now has engagement data showing up directly on the account page in Salesforce - no extra clicking required. Sellers, SEs, and even service delivery managers are connected to the platform.

> I can actually see it for the first time. That person is really engaged, but that person isn't - and he's important. I need to get to him.
>
> Jonathan Buckle, SVP Americas

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the figure 100% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Mitel.
- Checked: Mitel uses Backstory. Confirmed line. Latest check across sources: 2026-10-07.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/mitel-backstory · How we check: https://www.usedby.ai/methodology