# How Modal uses Hex

**$100M+**: “Opened $100M+ in pipeline by analyzing an image and targeting outreach for the top 50 AI neolabs”

As published on [hex.tech](https://hex.tech/customers/modal/), April 2026. Captured by usedby on 2026-10-09.

- Company: [Modal](https://www.usedby.ai/companies/modal.md)
- Tool: [Hex](https://www.usedby.ai/tools/hex.md)
- Industry: [DevTools & Infrastructure](https://www.usedby.ai/companies/industry/devtools-infrastructure.md)
- Teams: data, leadership, growth, product engineering, business operations, sales

## What the story says

Modal uses Hex's agents, Notebook Agent and Threads, along with a Slack integration so teams across the company can query and analyze data in plain language without building a new notebook for each question. It connects Snowflake and ClickHouse in one place and guides the agent with endorsed dbt models and a workspace rules file instead of a separate semantic layer.

Summary written by usedby from the source page, in English. The figures are those of Hex and Modal, not ours.

> Before Hex, this question would have been a multi-day project and given to someone to manually research. Instead, Hex was able to extract data from an uploaded image, infer domains, cross-reference Modal's user base, and segment companies by spend level.

- **75%**: “Compressed a multi-step analysis by 75% from days to under 24 hours, enabling the CEO to reach out to high-value prospects on the same day”
- **1,300**: “Increased conversational analytics with 1,300 prompts sent to the agent through the Notebook Agent, Threads, and the Slack integration”
- **53%**: “53% of all Threads use originated from the Slack Integration”
- **6**: “Enabled 6 cross-functional teams to work with data independently, including leadership, sales, marketing, engineering, design and people teams”

> Hex is magical. It changed what our team thinks is possible with data. The bottleneck used to be getting to the data, now it's just deciding what to do with it.
>
> David Dorman, VP of Marketing and Growth

Source: [hex.tech](https://hex.tech/customers/modal/), captured 2026-10-09.

## What usedby checked

We compared the story with its live page on 2026-10-09.

- Checked: the figure $100M+ is printed word for word on the page, near the name of Modal.
- Checked: the passage quoted above is copied word for word from the page, near the name of Modal.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Modal uses Hex. Confirmed line. Latest check across sources: 2026-10-09.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/modal-hex · How we check: https://www.usedby.ai/methodology