# How monday.com uses ZoomInfo

**4X**: “4X faster program launch: what previously took nearly four months for 8 teams now takes just one month for 22 teams.”

As published on [zoominfo.com](https://www.zoominfo.com/about/case-studies/mondaycom), April 2026. Captured by usedby on 2026-10-05.

- Company: [monday.com](https://www.usedby.ai/companies/monday-com.md)
- Tool: [ZoomInfo](https://www.usedby.ai/tools/zoominfo.md)
- Industry: [HR & Recruiting](https://www.usedby.ai/companies/industry/hr-recruiting-hr-tech.md)
- Teams: Demand Generation, Sales, Marketing

## What the story says

monday.com's demand generation team centralized CRM data, product usage signals, and marketing engagement in ZoomInfo's GTM Studio to build always-on audiences. These audiences are pushed to ad platforms and sales workflows, and AI-generated fields create new account signals for enterprise account-based marketing.

Summary written by usedby from the source page, in English. The figures are those of ZoomInfo and monday.com, not ours.

> 4X faster program launch: what previously took nearly four months for 8 teams now takes just one month for 22 teams.

- **4X**: “4X program scale: from 8 ABM sales teams across 4 programs, to 22 sales teams running 12 programs across 5 global regions.”

> We can see everything in one place. We can see that the data is correct, understand the signals, and finally optimize our campaigns.
>
> Shai Masot, Strategic Demand & Lead Generation

## What usedby checked

We compared the story with its live page on 2026-10-05.

- Checked: the figure 4X is printed word for word on the page, near the name of monday.com.
- Checked: the passage quoted above is copied word for word from the page, near the name of monday.com.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: monday.com uses ZoomInfo. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/monday-com-zoominfo · How we check: https://www.usedby.ai/methodology