# How MoneyLion uses Hightouch

**8.2%** Increase in first Instacash advances

As published on [hightouch.com](https://hightouch.com/customers/moneylion). Captured by usedby on 2026-10-19.

- Company: [MoneyLion](https://www.usedby.ai/companies/moneylion.md)
- Tool: [Hightouch](https://www.usedby.ai/tools/hightouch.md)
- Industry: [Fintech & Payments](https://www.usedby.ai/companies/industry/fintech-payments.md)
- Teams: Marketing, Martech

## What the story says

MoneyLion's marketing team uses Hightouch's agentic marketing platform on top of its Snowflake data warehouse to analyze customer data, personalize customer journeys with AI Decisioning, build lifecycle campaigns, and generate ad creatives for paid media.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and MoneyLion, not ours.

> With Hightouch Lifecycle Studio, MoneyLion's marketers now turn insights into on-brand, personalized campaigns in a day rather than eight weeks.

- **5.6%**: “a 5.6% increase in Credit Builder Plus signups”
- **4.9%**: “a 4.9% increase in loan and financial offers clicked”

> Our team has been completely transformed by having these tools and capabilities now at our fingertips. We're all just so much more capable now.
>
> Peter Grimm, Head of Martech at MoneyLion, part of Gen

Source: [hightouch.com](https://hightouch.com/customers/moneylion), captured 2026-10-19.

## What usedby checked

We compared the story with its live page on 2026-10-19.

- Checked: the figure 8.2% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of MoneyLion.
- Checked: MoneyLion uses Hightouch. Confirmed line. Latest check across sources: 2026-10-19.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/moneylion-hightouch · How we check: https://www.usedby.ai/methodology