# How Morning Brew uses Hightouch

As published on [hightouch.com](https://hightouch.com/customers/morning-brew). Captured by usedby on 2026-10-07.

- Company: [Morning Brew](https://www.usedby.ai/companies/morning-brew.md)
- Tool: [Hightouch](https://www.usedby.ai/tools/hightouch.md)
- Industry: [Media & Publishing](https://www.usedby.ai/companies/industry/media-publishing.md)
- Teams: Marketing, Advertising

## What the story says

Morning Brew syncs data from its Snowflake warehouse to email, paid media and on-site tools with Hightouch, replacing manual CSV pulls. This powers churn flows, audience segments and conversion events for Facebook and LinkedIn, and on-site personalization.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and Morning Brew, not ours.

> Since implementing Hightouch, Morning Brew now has access to all their customer data, enabling them to send conversion events and build segments based on attributes such as job title, industry, and engagement data. They’ve expanded from suppressing subscribers to creating hundreds of customer segments for testing new strategies.

> Before Hightouch, I spent countless hours every month manually pulling CSVs to build and update audiences. The fact that Hightouch automatically syncs our data to any tool means I can spend my time actually testing and experimenting with new campaigns.
>
> Erika Olsen, Senior Growth Marketing Manager

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the passage quoted above is copied word for word from the page, near the name of Morning Brew.
- Checked: Morning Brew uses Hightouch. Confirmed line. Latest check across sources: 2026-10-07.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/morning-brew-hightouch · How we check: https://www.usedby.ai/methodology