# How Motorpoint uses Bloomreach

**40%**: “The team estimates that it saved 40% of their time per week in manual campaign work.”

As published on [bloomreach.com](https://www.bloomreach.com/en/case-studies/motorpoint), December 2025. Captured by usedby on 2026-10-18.

- Company: [Motorpoint](https://www.usedby.ai/companies/motorpoint.md)
- Tool: [Bloomreach](https://www.usedby.ai/tools/bloomreach.md)
- Teams: CRM

## What the story says

Motorpoint, a UK retailer of nearly new and used cars, replaced Salesforce Marketing Cloud with Bloomreach's Loomi AI platform to automate email journeys. It uses unified browsing and engagement data to trigger follow-ups such as abandoned browse campaigns and to insert personalized vehicle recommendations into emails.

Summary written by usedby from the source page, in English. The figures are those of Bloomreach and Motorpoint, not ours.

> The team rapidly deployed new automated journeys — including abandoned browse campaigns, post-inquiry nurture sequences, and re-engagement flows — without requiring developer support.

- **50%**: “Motorpoint has also seen a 50% uplift in email performance on product recommendation campaigns compared to previous generic follow-up emails.”

> The platform is incredibly easy to use, and it’s helped our team work so much more efficiently. It’s genuinely raised our standards and made it effortless to handle a bigger workload. We’ve seen real improvements thanks to its thoughtful design and user-friendly features.
>
> Victoria Smith, CRM Manager, Motorpoint

Source: [bloomreach.com](https://www.bloomreach.com/en/case-studies/motorpoint), captured 2026-10-18.

## What usedby checked

We compared the story with its live page on 2026-10-18.

- Checked: the figure 40% is printed word for word on the page, near the name of Motorpoint.
- Checked: the passage quoted above is copied word for word from the page, near the name of Motorpoint.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Motorpoint uses Bloomreach. Confirmed line. Latest check across sources: 2026-10-18.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/motorpoint-bloomreach · How we check: https://www.usedby.ai/methodology