# How Musti Group uses Optimove

**25%**: “Increasing average order value by 25% YoY”

As published on [optimove.com](https://www.optimove.com/resources/case-studies/musti-group). Captured by usedby on 2026-10-08.

- Company: [Musti Group](https://www.usedby.ai/companies/musti-group.md)
- Tool: [Optimove](https://www.usedby.ai/tools/optimove.md)
- Teams: CRM Marketing, Customer Experience and Loyalty

## What the story says

Musti Group uses Optimove's CRM Marketing Hub as a customer data platform to unify customer data across stores, channels and countries. It uses it to run localized promotions, cross-sell and replenishment campaigns, and personalized email, SMS and ad campaigns.

Summary written by usedby from the source page, in English. The figures are those of Optimove and Musti Group, not ours.

> Today, Musti personalizes SMS, Facebook ads, Google Ads, and emails from Optimove’s ESP, Optimail, directly from within the Optimove interface.

- **30%**: “Increasing email Click-to-Open ratio by 30% YoY”
- **89%**: “Maximizing personalization with 89% of campaigns targeting less than 0.02% of customers in their database”

> Over the last 18 months, we’ve run hundreds of campaigns with great results. None of it would’ve been possible without Optimove.
>
> Emma Kennerö Wallin, Head of Customer Experience & Loyalty

> Optimove not only allows us to reach our customers across any marketing channel we desire, but has also provided incredible efficiencies when doing so. For example, we have reduced the number of templates needed for a campaign by a factor of three!
>
> Jakob Flygare, Data Scientist, Customer Experience and Loyalty, Musti Group

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 25% is printed word for word on the page, near the name of Musti Group.
- Checked: the passage quoted above is copied word for word from the page, near the name of Musti Group.
- Checked: Musti Group uses Optimove. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/musti-group-optimove · How we check: https://www.usedby.ai/methodology