# How My Jewellery uses Movable Ink

**255%**: “Conversion rate: 255% increase”

As published on [movableink.com](https://movableink.com/case-studies/how-my-jewellery-uses-personalization-in-email-to-drive-conversions). Captured by usedby on 2026-10-08.

- Company: [My Jewellery](https://www.usedby.ai/companies/my-jewellery.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Teams: Marketing

## What the story says

My Jewellery, a Dutch jewelry, clothing and accessories brand, uses Movable Ink to personalize its emails with images and content driven by behavioral data, geolocation and weather. Use cases include abandoned cart banners, weather-based hero images and a live poll to collect zero-party data, while also simplifying email production.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and My Jewellery, not ours.

> Marrying behavioral data with site data, a simple, stylish banner or product image pulls product photos of items that customers left in their carts.

- **71%**: “Conversion rate: 71% increase”
- **56%**: “Conversion rate: 56% increase”
- **32%**: “Click-through rate: 32% increase”
- **28%**: “Click-through rate: 28% increase”

> The greatest advantage Movable Ink has given us is making it very easy (and quick) to use 1:1 personalization, so each customer has a smooth user experience that’s unique to them.
>
> Manon van Rijsbergen, Email Marketing Coordinator

Source: [movableink.com](https://movableink.com/case-studies/how-my-jewellery-uses-personalization-in-email-to-drive-conversions), captured 2026-10-08.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 255% is printed word for word on the page, near the name of My Jewellery.
- Checked: the passage quoted above is copied word for word from the page, near the name of My Jewellery.
- Checked: My Jewellery uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/my-jewellery-movable-ink · How we check: https://www.usedby.ai/methodology