# How MyHeritage uses Optimove

**25+ languages**: “25+ languages served from a single template”

As published on [optimove.com](https://www.optimove.com/resources/case-studies/my-heritage-2025). Captured by usedby on 2026-10-08.

- Company: [MyHeritage](https://www.usedby.ai/companies/myheritage.md)
- Tool: [Optimove](https://www.usedby.ai/tools/optimove.md)
- Teams: User Engagement, Marketing

## What the story says

MyHeritage uses Optimove to run its email and campaign program across 25+ languages. A single template with translation keys pulled from a translation-management system, plus one multilingual target group, replaces separate templates, campaigns and target groups for each language.

Summary written by usedby from the source page, in English. The figures are those of Optimove and MyHeritage, not ours.

> Finally, one requirement was met: a single template per campaign that works across all 25 languages, populated dynamically based on each user's language.

- **up to 20**: “Templates per campaign cut from up to 20 down to 1”

> Thanks to Optimove, we’ve moved from English-only emails to global campaigns in 20+ languages with preview, test, and QA tools that make multilingual execution smooth and fast.
>
> Yinon Glasner, Head of Customer Value Management

> I didn’t have a huge budget. I didn’t have a huge team,
>
> Asaf Younger, VP of Engagement and Monetization

> This would never have worked unless we did what we did with Optimove. Our ability to scale was non-existent.
>
> Yinon Glasner, Director of User Engagement, MyHeritage

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 25+ languages is printed word for word on the page, near the name of MyHeritage.
- Checked: the passage quoted above is copied word for word from the page, near the name of MyHeritage.
- Checked: each number in our summary is printed on the page.
- Checked: MyHeritage uses Optimove. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/myheritage-optimove-2 · How we check: https://www.usedby.ai/methodology