# How MyHeritage uses Optimove

As published on [optimove.com](https://www.optimove.com/resources/case-studies/my-heritage-2026). Captured by usedby on 2026-10-08.

- Company: [MyHeritage](https://www.usedby.ai/companies/myheritage.md)
- Tool: [Optimove](https://www.usedby.ai/tools/optimove.md)
- Industry: [Media & Publishing](https://www.usedby.ai/companies/industry/media-publishing.md)
- Teams: Engagement and Monetization, Marketing

## The use case: how MyHeritage deploys Optimove

MyHeritage uses Optimove to run a weekly eight-email post-onboarding series called Feature Spotlight, with each email introducing one feature through a short video and a single call to action. Optimove handles targeting of the most relevant message per user and passes an authenticated token from the email to the landing page and into the product.

Summary written by usedby from the source page, in English. The figures are those of Optimove and MyHeritage, not ours.

> Between January – April 2026, MyHeritage sent 25.6 million emails through Feature Spotlight. The numbers tell the story:

- **1.43%**: “1.43% click rate across the series”
- **0.15%**: “0.15% unsubscribe rate, well below industry benchmarks”
- **11%**: “11% increase in users returning to MyHeritage within 48 hours of clicking”
- **23.1%**: “Up to a 23.1% uplift in users’ Activity Score versus the control group”

> I didn’t have a huge budget. I didn’t have a huge team,
>
> Asaf Younger, VP of Engagement and Monetization

Source: [optimove.com](https://www.optimove.com/resources/case-studies/my-heritage-2026), captured 2026-10-08.

> Thanks to Optimove, we’ve moved from English-only emails to global campaigns in 20+ languages with preview, test, and QA tools that make multilingual execution smooth and fast.
>
> Yinon Glasner, Head of Customer Value Management

Source: [optimove.com](https://www.optimove.com/), captured 2026-10-08.

> This would never have worked unless we did what we did with Optimove. Our ability to scale was non-existent.
>
> Yinon Glasner, Director of User Engagement, MyHeritage

Source: [optimove.com](https://www.optimove.com/resources/case-studies/my-heritage-2025), captured 2026-10-08.

## Other AI tools used by MyHeritage

- [D-ID](https://www.usedby.ai/tools/d-id.md) — Observed

## Other companies using Optimove

- [2UP](https://www.usedby.ai/companies/2up.md) — Confirmed
- [Apuesta Total](https://www.usedby.ai/companies/apuesta-total.md) — Confirmed
- [BETFAN](https://www.usedby.ai/companies/betfan.md) — Confirmed
- [BITE](https://www.usedby.ai/companies/bite.md) — Confirmed
- [Ballzy](https://www.usedby.ai/companies/ballzy.md) — Confirmed
- [BetHog](https://www.usedby.ai/companies/bethog.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the passage quoted above is copied word for word from the page, near the name of MyHeritage.
- Checked: MyHeritage uses Optimove. Confirmed line. Latest check across sources: 2026-10-21.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/myheritage-optimove · How we check: https://www.usedby.ai/methodology