# How My Variations uses Yuma

**62%**: “a significant 62% of customer tickets were fully automated”

As published on [yuma.ai](https://yuma.ai/case-studies/myvariations), May 2025. Captured by usedby on 2026-10-05.

- Company: [My Variations](https://www.usedby.ai/companies/my-variations.md)
- Tool: [Yuma](https://www.usedby.ai/tools/yuma.md)
- Teams: Customer Service

## What the story says

MyVariations, a French direct-to-consumer electric toothbrush brand, uses Yuma AI integrated with Shopify to autonomously handle recurring customer inquiries such as subscription details and order tracking. It also uses the tool to summarise long ticket exchanges for its human agents.

Summary written by usedby from the source page, in English. The figures are those of Yuma and My Variations, not ours.

> Within a mere six months, a significant 62% of customer tickets were fully automated. This leap in efficiency reduced their First Response Time (FRT) from 7 hours to an impressive 2 hours.

- **7 hours to an impressive 2 hours**: “This leap in efficiency reduced their First Response Time (FRT) from 7 hours to an impressive 2 hours.”
- **33%**: “reducing their customer service expenses 33% monthly”
- **4x**: “MyVariations achieved an impressive 4x ROI”
- **4.7/5**: “MyVariations maintained a stellar 4.7/5 Trustpilot rating”

> Yuma is helping us reduce the tickets and providing helpful information for our customer service agents to become more efficient.
>
> Martin Thiebaut, CMO & Co-Founder

## What usedby checked

We compared the story with its live page on 2026-10-05.

- Checked: the figure 62% is printed word for word on the page, near the name of My Variations.
- Checked: the passage quoted above is copied word for word from the page, near the name of My Variations.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: My Variations uses Yuma. Confirmed line. Latest check across sources: 2026-10-05.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/myvariations-yuma · How we check: https://www.usedby.ai/methodology