# How Nations Info uses Observe.AI

**9% to 18%**: “Pacheco helped Nations improve save rates from 9% to 18%.”

As published on [observe.ai](https://www.observe.ai/customers/how-nations-drives-higher-customer-retention-revenue-and-time-savings-with-100-visibility-into-customer-conversations). Captured by usedby on 2026-10-10.

- Company: [Nations Info](https://www.usedby.ai/companies/nations-info.md)
- Tool: [Observe.AI](https://www.usedby.ai/tools/observe-ai.md)
- Teams: Training and Quality, Contact Center

## What the story says

Nations uses Observe.AI's Auto QA to automatically evaluate customer-agent interactions in its contact center, replacing manual spot-check call reviews. The insights are used to coach agents on cancellation saves, shorten scripts, and replace manual reporting with a dashboard.

Summary written by usedby from the source page, in English. The figures are those of Observe.AI and Nations Info, not ours.

> With more visibility into contact center interactions thanks to Observe.AI and Auto QA, Pacheco could see the agents were skipping over a key pricing tier, reducing the possible amount of revenue saved. By identifying this behavior and then delivering targeted coaching, Pacheco helped Nations improve save rates from 9% to 18%.

> With Observe.AI, we make strategic business decisions based on real-world insights, faster
>
> Marlon Pacheco, Director of Training and Quality at Nations

Source: [observe.ai](https://www.observe.ai/customers/how-nations-drives-higher-customer-retention-revenue-and-time-savings-with-100-visibility-into-customer-conversations), captured 2026-10-10.

## What usedby checked

We compared the story with its live page on 2026-10-10.

- Checked: the figure 9% to 18% is printed word for word on the page, near the name of Nations Info.
- Checked: the passage quoted above is copied word for word from the page, near the name of Nations Info.
- Checked: Nations Info uses Observe.AI. Confirmed line. Latest check across sources: 2026-10-10.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/nations-info-corp-observe-ai · How we check: https://www.usedby.ai/methodology