# How NBA uses Movable Ink

**42%** Increase in CTR compared to non-personalized

As published on [movableink.com](https://movableink.com/case-studies/the-magic-behind-nbas-marketing). Captured by usedby on 2026-10-08.

- Company: [NBA](https://www.usedby.ai/companies/nba.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Industry: [Sports & Fitness](https://www.usedby.ai/companies/industry/sports-fitness.md)
- Teams: Marketing

## The use case: how NBA deploys Movable Ink

The NBA's marketing team uses Movable Ink to personalize emails and other channels for fans, including badge-status banners, gamified All-Star voting modules, dynamic GIFs for doubleheaders, and real-time team banners fed by an internal API.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and NBA, not ours.

> The NBA used a best-in-class combo of image personalization, data visualization, countdown timers, and “Share to Twitter” modules to incentivize increased voting to determine the starters of the NBA All-Star Game.

- **63%**: “Result: 63% conversion rate across channels”

## Other AI tools used by NBA

- [Abacus.AI](https://www.usedby.ai/tools/abacus-ai.md) — Observed
- [Netomi](https://www.usedby.ai/tools/netomi.md) — Observed
- [ServiceNow](https://www.usedby.ai/tools/servicenow.md) — Observed

## Movable Ink users in Sports & Fitness

- [Florida Panthers](https://www.usedby.ai/companies/florida-panthers.md) — Confirmed
- [Milwaukee Bucks](https://www.usedby.ai/companies/milwaukee-bucks.md) — Confirmed
- [Oracle Red Bull Racing](https://www.usedby.ai/companies/oracle-red-bull-racing.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 42% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of NBA.
- Checked: NBA uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-19.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/nba-movable-ink · How we check: https://www.usedby.ai/methodology