# How NBC Sports uses Movable Ink

**30 hours**: “This directionally saved approximately 30 hours of production time over the course of the Olympics”

As published on [movableink.com](https://movableink.com/case-studies/nbc-sports-case-study). Captured by usedby on 2026-10-08.

- Company: [NBC Sports](https://www.usedby.ai/companies/nbc-sports.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Teams: CRM, Email Marketing

## What the story says

NBC Sports uses Movable Ink dynamic content modules in its Olympic emails to show live schedules, medal counts, and news that update automatically when the email is opened. This reduces manual updates and versioning for the CRM team.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and NBC Sports, not ours.

> This directionally saved approximately 30 hours of production time over the course of the Olympics, representing about an 80% reduction in manual production work.

- **80%**: “representing about an 80% reduction in manual production work”

> Overall, Movable Ink helped streamline our workflow during one of our most demanding content windows, improving both speed and operational efficiency while supporting a more nimble, responsive email program.
>
> Helen Soto, Senior Manager, Email Marketing, NBC Sports

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 30 hours is printed word for word on the page, near the name of NBC Sports.
- Checked: the passage quoted above is copied word for word from the page, near the name of NBC Sports.
- Checked: NBC Sports uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/nbc-sports-movable-ink · How we check: https://www.usedby.ai/methodology