# How Nissan India uses Insider One

**53.6%**: “a 53.6% increase in test drive bookings via exit intent overlays”

As published on [insiderone.com](https://insiderone.com/case-studies/nissan-success-story/), September 2026. Captured by usedby on 2026-10-08.

- Company: [Nissan India](https://www.usedby.ai/companies/nissan-india.md)
- Tool: [Insider One](https://www.usedby.ai/tools/insider-one.md)
- Teams: Marketing

## What the story says

Nissan's marketing team uses Insider One's personalization suite and behavioral segmentation to show exit intent overlays and personalized banners on its website. These prompt visitors to request callbacks and book test drives.

Summary written by usedby from the source page, in English. The figures are those of Insider One and Nissan India, not ours.

> By personalizing on-site experiences, Nissan achieved a 53.6% increase in test drive bookings via exit intent overlays and a 39.8% increase in test drive bookings via personalized banners.

- **39.8%**: “a 39.8% increase in test drive bookings via personalized banners”

> The exit intent template was simple to set up on our website, and we used Insider One's intuitive drag-and-drop editor to ensure it was perfectly Nissan-branded.
>
> Digital Director, Digital Director

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 53.6% is printed word for word on the page, near the name of Nissan India.
- Checked: the passage quoted above is copied word for word from the page, near the name of Nissan India.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Nissan India uses Insider One. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/nissan-insider-one · How we check: https://www.usedby.ai/methodology