# How Nivea uses Gupshup

**8.4-point** Lift in brand recall (Meta Brand Lift Study)

As published on [gupshup.ai](https://www.gupshup.ai/resources/case-studies/nivea-attracts-new-customers-with-personalized-skincare-consultation/), February 2025. Captured by usedby on 2026-10-08.

- Company: [Nivea](https://www.usedby.ai/companies/nivea.md)
- Tool: [Gupshup](https://www.usedby.ai/tools/gupshup.md)
- Teams: Media and Precision Marketing

## What the story says

Nivea runs a WhatsApp-based Skincare Routine Agent in Mexico, promoted through Click-to-WhatsApp ads, that asks users about their skin and recommends a personalized product routine. Users can buy directly within WhatsApp, and Gupshup Personalize captures conversation data to build customer profiles for future marketing.

Summary written by usedby from the source page, in English. The figures are those of Gupshup and Nivea, not ours.

> The results were exceptional: an 8.4-point lift in brand recall, 86% messaging completion rate, and over 34,000 qualified potential customers acquired.

- **86%**: “86% messaging completion rate”
- **34,000**: “over 34,000 qualified potential customers acquired”

> With the goal of being recognized as the number-one brand in the skincare category, we launched our Skincare Routine Advisor, which is unique for two reasons: it’s the first WhatsApp messaging experience in Mexico that creates a skincare routine based on the needs of each user, and it’s a full-funnel experience that automatically creates an ‘add to cart’ option for shoppers, making it easier for users to purchase the complete routine when the experience is over.
>
> Emilia Reyes, Head of Media and Precision Marketing, CAME & ANDEAN Beiersdorf AG

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 8.4-point is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Nivea.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Nivea uses Gupshup. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/nivea-gupshup · How we check: https://www.usedby.ai/methodology