# How NoBroker uses Gupshup

**50%**: “50% reduction in cost per activation”

As published on [gupshup.ai](https://www.gupshup.ai/resources/case-studies/nobroker-leverages-click-to-whatsapp-ads-and-ai-enabled-property-recommendations/), May 2025. Captured by usedby on 2026-10-08.

- Company: [NoBroker](https://www.usedby.ai/companies/nobroker.md)
- Tool: [Gupshup](https://www.usedby.ai/tools/gupshup.md)
- Teams: Marketing

## What the story says

NoBroker runs Click-to-WhatsApp ads on social media to drive property listings and reactivate dormant users, then triggers personalized conversational journeys on WhatsApp. It also sends AI-based property recommendations to users through WhatsApp messages.

Summary written by usedby from the source page, in English. The figures are those of Gupshup and NoBroker, not ours.

> This strategic approach delivered impressive results: 4X higher click-through rates, 50% reduction in cost per activation, and 30% higher incremental reach.

- **4X**: “4X higher click-through rates”
- **30%**: “30% higher incremental reach”

> We aimed to be part of the entire user journey by leveraging conversational engagement to reach, resonate, and retain customers.
>
> Vaibhav Puri, Vice President Marketing, NoBroker.com

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 50% is printed word for word on the page, near the name of NoBroker.
- Checked: the passage quoted above is copied word for word from the page, near the name of NoBroker.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: NoBroker uses Gupshup. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/nobroker-com-gupshup · How we check: https://www.usedby.ai/methodology