# How Northbeam uses Clay

**5x**: “5x MQLs on Meta from lookalike targeting, with qualified leads increasing from 2-3 per week to roughly 15 per week with constant budget.”

As published on [clay.com](https://www.clay.com/customers/northbeam). Captured by usedby on 2026-10-10.

- Company: [Northbeam](https://www.usedby.ai/companies/northbeam.md)
- Tool: [Clay](https://www.usedby.ai/tools/clay.md)
- Industry: [Marketing Tech](https://www.usedby.ai/companies/industry/marketing-tech-martech.md)
- Teams: Demand Generation, Paid media

## What the story says

Northbeam, a marketing measurement platform, uses Clay to build lookalike seed audiences from third-party data and sync them to ad platforms like Meta, LinkedIn and Google. It also uses Clay for tiered account-based marketing with automated suppression lists and as a continuously refreshed source of truth for its target market.

Summary written by usedby from the source page, in English. The figures are those of Clay and Northbeam, not ours.

> Clay fixed two things at once. First, it gave Northbeam a high-quality seed from their third party data. The team built a Clay audience using enrichments from Clay's data marketplace.

- **+30%**: “+30% increase in match rates across Meta, LinkedIn, and Google”
- **\>2x**: “\>2x year-over-year increase in pipeline through partnering with Clay for outbound, ads, and CRM enrichment.”
- **\>50%**: “Building high-quality lookalike seed audiences from Clay’s third party data and increasing match rates to \>50% on Meta ads”

> What Clay Ads comes down to is really good targeted audiences, and getting the match rates that allow for our paid media to run at volume.
>
> Jean-Paul LaCount, Director of Demand Generation

Source: [clay.com](https://www.clay.com/customers/northbeam), captured 2026-10-10.

## What usedby checked

We compared the story with its live page on 2026-10-10.

- Checked: the figure 5x is printed word for word on the page, near the name of Northbeam.
- Checked: the passage quoted above is copied word for word from the page, near the name of Northbeam.
- Checked: Northbeam uses Clay. Confirmed line. Latest check across sources: 2026-10-10.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/northbeam-clay · How we check: https://www.usedby.ai/methodology