# How Northwestern Mutual uses Sprinklr

**10X** increase in engagement over the same seven-day

As published on [sprinklr.com](https://www.sprinklr.com/stories/northwestern-mutual/). Captured by usedby on 2026-10-08.

- Company: [Northwestern Mutual](https://www.usedby.ai/companies/northwestern-mutual.md)
- Tool: [Sprinklr](https://www.usedby.ai/tools/sprinklr.md)
- Industry: [Insurance & InsurTech](https://www.usedby.ai/companies/industry/insurance-insurtech.md)
- Teams: Social Marketing, creative, social, compliance

## The use case: how Northwestern Mutual deploys Sprinklr

Northwestern Mutual used Sprinklr Insights to benchmark which content types and themes resonated in financial services, Sprinklr Social's Asset Manager to coordinate and approve campaign assets across teams, and the Rule Engine to automate comment moderation during its seven-day Instagram campaign.

Summary written by usedby from the source page, in English. The figures are those of Sprinklr and Northwestern Mutual, not ours.

> In just seven days, the campaign’s social posts received more than 57,000 engagements, a 10X increase from the same week one year ago.

- **31,000**: “a single post received 31,000 likes”
- **57,000**: “the campaign’s social posts received more than 57,000 engagements”

> This was a well-executed and wildly successful campaign for us, and it was fully supported by the Sprinklr platform. Our teams are energized and inspired, and we’re excited to see what else we can dream up in partnership with Sprinklr.
>
> Whitney Magnuson, Senior Director, Social Marketing

Source: [sprinklr.com](https://www.sprinklr.com/stories/northwestern-mutual/), captured 2026-10-08.

## Other AI tools used by Northwestern Mutual

- [Zip](https://www.usedby.ai/tools/zip.md) — Confirmed
- [AWS Bedrock](https://www.usedby.ai/tools/aws-bedrock.md) — Observed

## Sprinklr users in Insurance & InsurTech

- [Tawuniya](https://www.usedby.ai/companies/tawuniya.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 10X is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Northwestern Mutual.
- Checked: Northwestern Mutual uses Sprinklr. Confirmed line. Latest check across sources: 2026-10-19.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/northwestern-mutual-sprinklr · How we check: https://www.usedby.ai/methodology