# How Octave uses Backstory

**30%**: “30% increase in meetings with existing customers”

As published on [backstory.ai](https://www.backstory.ai/case-studies/octave). Captured by usedby on 2026-10-07.

- Company: [Octave](https://www.usedby.ai/companies/octave.md)
- Tool: [Backstory](https://www.usedby.ai/tools/backstory.md)
- Teams: Sales Operations

## What the story says

Octave's sales organization uses Backstory to automatically capture sales activities and contacts into its CRM, assess pipeline health, and ground sales coaching and account handoffs in engagement data.

Summary written by usedby from the source page, in English. The figures are those of Backstory and Octave, not ours.

> Backstory automatically captured 746,000 sales activities and matched them to the right accounts and opportunities. It also ingested 80,000 new contacts into CRM with accurate account role and affiliation data.

- **25%**: “25% increase in net new business meetings - 9,000 new business meetings generated”
- **746,000**: “Backstory automatically captured 746,000 sales activities and matched them to the right accounts and opportunities.”
- **80,000**: “It also ingested 80,000 new contacts into CRM with accurate account role and affiliation data.”

> With Backstory data, we can see what's actually happening in the field - and we know exactly what to work on, whether that's coverage gaps or finding the right people for key roles.
>
> Eric Chapman, VICE PRESIDENT SALES OPERATIONS AND ENABLEMENT, OCTAVE

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the figure 30% is printed word for word on the page, near the name of Octave.
- Checked: the passage quoted above is copied word for word from the page, near the name of Octave.
- Checked: Octave uses Backstory. Confirmed line. Latest check across sources: 2026-10-07.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/octave-backstory · How we check: https://www.usedby.ai/methodology