# How October uses Intercom

**46%**: “October used Intercom to reduce its median first-response time by 46%”

As published on [intercom.com](https://www.intercom.com/customers/october). Captured by usedby on 2026-10-08.

- Company: [October](https://www.usedby.ai/companies/october.md)
- Tool: [Intercom](https://www.usedby.ai/tools/intercom.md)
- Teams: Customer Success, Support, Marketing
- Customer since (as the page says): October began using Intercom in 2015

## What the story says

October, a European fintech, uses Intercom to run customer support and marketing messaging in one platform. The team uses Series for messaging flows, Macros for shared agent content, Custom Bots for proactive support, and the Messenger to message website visitors in their language.

Summary written by usedby from the source page, in English. The figures are those of Intercom and October, not ours.

> Utilizing Custom Bots for proactive support, the team has been able to dedicate their time to more complex questions and scale their support without increasing headcount.

- **66%**: “66% increase in users, but only 12% increase in conversations”
- **30%**: “30% increase in conversations through French”

> The Intercom Messenger is more than just a chat, it allows us to interact with people visiting our website based on the pages they are on.
>
> Camille David, Head of Customer Success at October

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 46% is printed word for word on the page, near the name of October.
- Checked: the passage quoted above is copied word for word from the page, near the name of October.
- Checked: October uses Intercom. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/october-intercom · How we check: https://www.usedby.ai/methodology