# How Olo uses Mixpanel

**7.8%**: “Increased conversion by 7.8% through A/B experimentation results”

As published on [mixpanel.com](https://mixpanel.com/customers/olos-boosting-conversion-rates-with-mixpanel/). Captured by usedby on 2026-10-06.

- Company: [Olo](https://www.usedby.ai/companies/olo.md)
- Tool: [Mixpanel](https://www.usedby.ai/tools/mixpanel.md)
- Teams: product, design, engineering

## What the story says

Olo uses Mixpanel to track events and map the online food ordering experience, running A/B tests on checkout and ordering flows. The results inform product design and engineering decisions and show where users drop off in the funnel.

Summary written by usedby from the source page, in English. The figures are those of Mixpanel and Olo, not ours.

> The first A/B test—which gave concrete evidence of a long-held hypothesis that a prominent guest checkout option drives engagement—showed a thrilling 7.8% conversion gain.

- **80%**: “Reduced data analysis time (uncovering spikes in data) by 80%”

> Suddenly, I had the granular data to show everyone they were making an impact.
>
> Janna Sheng, Director of Product Management

## What usedby checked

We compared the story with its live page on 2026-10-06.

- Checked: the figure 7.8% is printed word for word on the page, near the name of Olo.
- Checked: the passage quoted above is copied word for word from the page, near the name of Olo.
- Checked: Olo uses Mixpanel. Confirmed line. Latest check across sources: 2026-10-06.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/olo-mixpanel · How we check: https://www.usedby.ai/methodology