# How OlyBet uses Optimove

**nearly 24-fold**: “Campaign volume grew from 80 in March to 1,933 in July (1,891 production, 42 test), a nearly 24-fold increase in five months”

As published on [optimove.com](https://www.optimove.com/resources/case-studies/olybet). Captured by usedby on 2026-10-08.

- Company: [OlyBet](https://www.usedby.ai/companies/olybet.md)
- Tool: [Optimove](https://www.usedby.ai/tools/optimove.md)
- Teams: CRM, Retention

## What the story says

OlyBet consolidated its separate market-specific Optimove instances into a single tenant so one CRM team could run campaigns across all markets. The team uses lifecycle automation such as welcome, churn and reactivation flows, plus high-volume scheduled sends across several channels.

Summary written by usedby from the source page, in English. The figures are those of Optimove and OlyBet, not ours.

> Campaign volume grew from 80 in March to 1,933 in July (1,891 production, 42 test), a nearly 24-fold increase in five months

- **28.9%**: “Between June and July, GGR rose 41% and net revenue rose 28.9%”
- **57.3%**: “May delivered above €2.2 million in revenue uplift, up 15% month over month, with per-customer value rising 57.3%”

> We expected a migration like this to slow us down for a quarter. We were live on the unified Optimove instance three weeks after kickoff and running production campaigns almost immediately
>
> Wojtek Wisniewski, Director of Retention, OlyBet Group

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure nearly 24-fold is printed word for word on the page, near the name of OlyBet.
- Checked: the passage quoted above is copied word for word from the page, near the name of OlyBet.
- Checked: OlyBet uses Optimove. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/olybet-optimove · How we check: https://www.usedby.ai/methodology