# How Omnicom uses Murf

**45%**: “Voice production is now 45% faster, with even better results for long-form content and multi-language projects.”

As published on [murf.ai](https://murf.ai/case-studies/omnicom). Captured by usedby on 2026-10-03.

- Company: [Omnicom](https://www.usedby.ai/companies/omnicom.md)
- Tool: [Murf](https://www.usedby.ai/tools/murf.md)
- Industry: [Agency & Studio](https://www.usedby.ai/companies/industry/agency-studio.md)
- Teams: Innovation Lab

## What the story says

Omnicom Production uses Murf's AI voices to generate voiceovers for client content in many languages, replacing repeated studio sessions and re-recordings. This is especially relevant for pharmaceutical clients whose content must be updated for regulatory compliance.

Summary written by usedby from the source page, in English. The figures are those of Murf and Omnicom, not ours.

> Voice production is now 45% faster, with even better results for long-form content and multi-language projects. What once took weeks of coordination now flows smoothly through production, letting brands respond quickly to market opportunities.

- **25 languages**: “With Murf, Omnicom Production now delivers voice content 45% faster while supporting 25 languages.”

> Something we really like about Murf AI is the transparency and openness to tell us exactly how the models have been trained.
>
> Jonathan Leck, Global Director of Digital Innovation

> With Murf AI, this is completely different because there's no need for everyone to be in the same room at once. We can now do it in stages.
>
> Jonathan Leck, Global Director of Digital Innovation at Omnicom Production

## What usedby checked

We compared the story with its live page on 2026-10-03.

- Checked: the figure 45% is printed word for word on the page, near the name of Omnicom.
- Checked: the passage quoted above is copied word for word from the page, near the name of Omnicom.
- Checked: Omnicom uses Murf. Confirmed line. Latest check across sources: 2026-10-03.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/omnicom-production-murf · How we check: https://www.usedby.ai/methodology