# How Omnilux uses Profound

**3x** AI-attributed revenue share

As published on [tryprofound.com](https://www.tryprofound.com/customers/omnilux). Captured by usedby on 2026-10-08.

- Company: [Omnilux](https://www.usedby.ai/companies/omnilux.md)
- Tool: [Profound](https://www.usedby.ai/tools/profound.md)
- Teams: PR & Media Strategy, Content Strategy, Competitive Intelligence

## What the story says

Omnilux uses Profound's Agent Analytics, activated on its Shopify store through the Nostra reverse proxy, to track AI crawler traffic and citations. It uses the visibility and citation data to guide PR, content, and competitive benchmarking across major LLMs.

Summary written by usedby from the source page, in English. The figures are those of Profound and Omnilux, not ours.

> Omnilux's AI-attributed revenue has grown from roughly 1% to 3% of total revenue during the period they've been working with Profound, and the trend line continues upward month over month.

- **98 seconds**: “We timed it - 98 seconds.”

> We've noticed a huge uptick in LLM-related traffic. It grows month over month and has taken up about 3% of our total revenue now. Being able to understand why — and any gaps in our coverage — is incredibly valuable.
>
> Caleb Orion, Director of Digital Acquisition & Ecommerce

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 3x is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Omnilux.
- Checked: Omnilux uses Profound. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/omnilux-profound · How we check: https://www.usedby.ai/methodology