# How On the Beach uses Bloomreach

**362%**: “a staggering 362% uplift in revenue per visitor.”

As published on [bloomreach.com](https://www.bloomreach.com/en/case-studies/on-the-beach), May 2024. Captured by usedby on 2026-10-08.

- Company: [On the Beach](https://www.usedby.ai/companies/on-the-beach.md)
- Tool: [Bloomreach](https://www.usedby.ai/tools/bloomreach.md)
- Teams: CRM

## What the story says

On the Beach, a UK online holiday package seller, uses Bloomreach's Loomi AI and email marketing to run an automated price drop email campaign. The campaign emails shoppers when the price falls on a package they viewed, to bring them back to book.

Summary written by usedby from the source page, in English. The figures are those of Bloomreach and On the Beach, not ours.

> In just three days, 50/50 split tests proved the Loomi AI-powered price drop campaign yielded:

- **95%**: “a 95% uplift in click-through rates”
- **180%**: “180% uplift in conversion”
- **587%**: “conversion rates that are 587% above average”
- **477%**: “click-through rates that are 477% above average.”

> With Bloomreach, we can really understand the customer journey from start to finish. There’s no guesswork that goes into our campaigns — we can make data-driven decisions about what we are sending and how we are sending it to our customers.
>
> Olivia Shanu-Wilson, Bloomreach Ambassador and CRM Lifecycle Specialist, On the Beach

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 362% is printed word for word on the page, near the name of On the Beach.
- Checked: the passage quoted above is copied word for word from the page, near the name of On the Beach.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: On the Beach uses Bloomreach. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/on-the-beach-bloomreach · How we check: https://www.usedby.ai/methodology