# How One Identity uses Profound

**30%** Visibility growth in a single quarter

As published on [tryprofound.com](https://www.tryprofound.com/customers/one-identity). Captured by usedby on 2026-10-08.

- Company: [One Identity](https://www.usedby.ai/companies/one-identity.md)
- Tool: [Profound](https://www.usedby.ai/tools/profound.md)
- Industry: [Cybersecurity](https://www.usedby.ai/companies/industry/cybersecurity.md)
- Teams: Marketing, Product, Sales Engineering

## The use case: how One Identity deploys Profound

One Identity's SEO team uses Profound to track visibility, citations, sentiment and average position in AI answer engines. They use the citation data to pick which publisher pages to target for outreach and to build their own on-site content meant to be cited.

Summary written by usedby from the source page, in English. The figures are those of Profound and One Identity, not ours.

> Climbed from about No. 5 to No. 2 against true market competitors

- **~4%**: “Non-brand citation share reached ~4% in a broad, objective marketplace.”

> Profound helps us see the new customer journey as it is today and gives us levers to influence it.
>
> Ali Sayyed, SEO Lead

Source: [tryprofound.com](https://www.tryprofound.com/customers/one-identity), captured 2026-10-08.

## Profound users in Cybersecurity

- [Kiteworks](https://www.usedby.ai/companies/kiteworks.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 30% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of One Identity.
- Checked: One Identity uses Profound. Confirmed line. Latest check across sources: 2026-10-18.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/one-identity-profound · How we check: https://www.usedby.ai/methodology