# How Oracle Red Bull Racing uses Movable Ink

As published on [movableink.com](https://movableink.com/case-studies/implementing-and-optimizing-at-speed-with-oracle-red-bull-racing). Captured by usedby on 2026-10-08.

- Company: [Oracle Red Bull Racing](https://www.usedby.ai/companies/oracle-red-bull-racing.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Teams: Marketing, CRM

## What the story says

The Oracle Red Bull Racing marketing team uses Movable Ink to optimize its loyalty program and CRM with a data-driven approach, delivering campaigns to its fans.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Oracle Red Bull Racing, not ours.

> Hear how Andrew Clarke (CRM Manager) led his team to optimize their loyalty program and CRM at speed using a data-driven approach.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the passage quoted above is copied word for word from the page, near the name of Oracle Red Bull Racing.
- Checked: Oracle Red Bull Racing uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/oracle-red-bull-racing-movable-ink · How we check: https://www.usedby.ai/methodology