# How Orange uses Talkdesk

**5%**: “Sales conversion has increased by 5%”

As published on [talkdesk.com](https://www.talkdesk.com/customers/orange/). Captured by usedby on 2026-10-25.

- Company: [Orange](https://www.usedby.ai/companies/orange.md)
- Tool: [Talkdesk](https://www.usedby.ai/tools/talkdesk.md)
- Industry: [Telecommunications](https://www.usedby.ai/companies/industry/telecommunications.md)

## The use case: how Orange deploys Talkdesk

Orange uses Talkdesk CXA to pilot and refine AI-driven customer interactions across its brands. It monitors conversations to identify customer needs and adjusts AI experiences before scaling them.

Summary written by usedby from the source page, in English. The figures are those of Talkdesk and Orange, not ours.

> Talkdesk CXA gives Orange the flexibility and visibility to experiment with AI and continuously improve the customer experience. By integrating with its existing ecosystem, Talkdesk helps the team monitor interactions, identify customer needs, and make targeted adjustments to improve performance.

- **95%**: “95% of AI interactions are resolved without escalation”
- **80%**: “80% of interactions are intelligently filtered”

> It’s very important to test it in pilot and see how the customer reacts with this technology
>
> María Jesús Martínez, Director, Strategy & Sales

Source: [talkdesk.com](https://www.talkdesk.com/customers/orange/), captured 2026-10-25.

## Other AI tools used by Orange

- [Algolia](https://www.usedby.ai/tools/algolia.md) — Confirmed
- [Mistral](https://www.usedby.ai/tools/mistral.md) — Confirmed
- [Persado](https://www.usedby.ai/tools/persado.md) — Confirmed
- [Harvey](https://www.usedby.ai/tools/harvey.md) — Observed
- [Synthesia](https://www.usedby.ai/tools/synthesia.md) — Observed
- [XBOW](https://www.usedby.ai/tools/xbow.md) — Observed

## Talkdesk users in Telecommunications

- [MasOrange](https://www.usedby.ai/companies/masorange.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-10-25.

- Checked: the figure 5% is printed word for word on the page, near the name of Orange.
- Checked: the passage quoted above is copied word for word from the page, near the name of Orange.
- Checked: Orange uses Talkdesk. Confirmed line. Latest check across sources: 2026-10-25.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/orange-talkdesk · How we check: https://www.usedby.ai/methodology