# How OYO uses Gupshup

**700+ hours**: “700+ hours per month of automated conversations”

As published on [gupshup.ai](https://www.gupshup.ai/resources/case-studies/oyo-conversational-engagement-for-global-customers/), May 2023. Captured by usedby on 2026-10-08.

- Company: [OYO](https://www.usedby.ai/companies/oyo.md)
- Tool: [Gupshup](https://www.usedby.ai/tools/gupshup.md)

## What the story says

OYO uses Gupshup's omnichannel messaging platform to handle customer communications across its global markets, including two-factor authentication with voice OTP fallback, chatbots for grievance resolution, mobile marketing campaigns, and NPS feedback capture. A centralized dashboard shows usage analytics and campaign performance across geographies.

Summary written by usedby from the source page, in English. The figures are those of Gupshup and OYO, not ours.

> Gupshup deployed an integrated omnichannel messaging platform that unified OYO's customer communications across all global markets.

- **70%**: “70% questions answered by the digital assistant within 2 months of launch”

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 700+ hours is printed word for word on the page, near the name of OYO.
- Checked: the passage quoted above is copied word for word from the page, near the name of OYO.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: OYO uses Gupshup. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/oyo-gupshup · How we check: https://www.usedby.ai/methodology