# How Oyster uses Clay

**40 hours/month** Time saved per sales rep through automation

As published on [clay.com](https://www.clay.com/customers/oyster). Captured by usedby on 2026-10-10.

- Company: [Oyster](https://www.usedby.ai/companies/oyster.md)
- Tool: [Clay](https://www.usedby.ai/tools/clay.md)
- Industry: [HR & Recruiting](https://www.usedby.ai/companies/industry/hr-recruiting-hr-tech.md)
- Teams: Marketing Operations, Outbound sales, BDR
- Customer since (as the page says): When Petra Hajal joined Oyster's marketing operations team a year ago in May 2023

## What the story says

Oyster's marketing operations lead uses Clay to automate outbound to accounts showing intent signals, including data enrichment, message segmentation by signal, and re-engaging dormant leads. Enriched records sync back to the CRM and to the BDRs' email sending tool.

Summary written by usedby from the source page, in English. The figures are those of Clay and Oyster, not ours.

> She estimates that each representative now saves approximately 40 hours per month, allowing them to focus on higher-value activities and dramatically increasing overall efficiency.

- **$34K+**: “within just one month, they saw $34K+ in new pipeline generated from these previously untapped accounts.”

> By automating the process in Clay and having access to new enrichment sources, we were able to convert accounts that we would usually not prioritize
>
> Petra Hajal, Marketing Operations

Source: [clay.com](https://www.clay.com/customers/oyster), captured 2026-10-10.

## What usedby checked

We compared the story with its live page on 2026-10-10.

- Checked: the figure 40 hours/month is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Oyster.
- Checked: Oyster uses Clay. Confirmed line. Latest check across sources: 2026-10-10.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/oyster-clay · How we check: https://www.usedby.ai/methodology