# How Paddle uses Dust

**91%**: “91% of employees don't just use AI as a novelty, but rely on it as core operational infrastructure”

As published on [dust.tt](https://dust.tt/customers/paddle-ai-strategy-achieved-91-company-wide-adoption), July 2026. Captured by usedby on 2026-10-02.

- Company: [Paddle](https://www.usedby.ai/companies/paddle.md)
- Tool: [Dust](https://www.usedby.ai/tools/dust.md)
- Industry: [Fintech & Payments](https://www.usedby.ai/companies/industry/fintech-payments.md)
- Teams: Sales, Customer Success, Engineering

## What the story says

Paddle consolidated fragmented, department-level AI tools into a single company-wide agent platform on Dust. Employees query company data, build custom agents, connect external tools, and use data visualization (Frames) to combine warehouse data with context from Slack and Gong for sales and customer success work.

Summary written by usedby from the source page, in English. The figures are those of Dust and Paddle, not ours.

> By shifting from fragmented tool sprawl to a centralized AI strategy, Paddle achieved 342 monthly active users, 114 active agent builders, and over 470 custom agents running across the business, all within six months.

- **342**: “They went from no centralized AI tooling to 342 active users in under six months.”
- **114**: “Paddle had 114 builders and over 470 agents.”

> The frames functionality is easily what the entire business loves the most. There’s a lot of energy behind using frames to show new customers the value Paddle brings to the table, and to help our existing customers see how much more value they can unlock.
>
> Hendrik Brackmann, VP of Data & AI

## What usedby checked

We compared the story with its live page on 2026-10-03.

- Checked: the figure 91% is printed word for word on the page, near the name of Paddle.
- Checked: the passage quoted above is copied word for word from the page, near the name of Paddle.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Paddle uses Dust. Confirmed line. Latest check across sources: 2026-10-05.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/paddle-dust · How we check: https://www.usedby.ai/methodology