# How Pandora uses Movable Ink

**6x**: “Pandora achieved 6x scale and brought the experience to a much broader audience”

As published on [movableink.com](https://movableink.com/case-studies/soundtrack-to-success-pandoras-crawl-walk-run-journey-to-1-1-personalization). Captured by usedby on 2026-10-08.

- Company: [Pandora](https://www.usedby.ai/companies/pandora.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Industry: [Fashion & Apparel](https://www.usedby.ai/companies/industry/fashion-apparel.md)
- Teams: Audience Engagement and Lifecycle Marketing

## What the story says

Pandora uses Movable Ink to personalize its marketing emails, progressing from interactive content to real-time, API-driven music recommendations and data-driven campaigns such as monthly mashups, anniversary messages and a year-in-review email.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Pandora, not ours.

> By expanding the campaign to email, Pandora achieved 6x scale and brought the experience to a much broader audience. The campaign not only delivered major engagement gains but also reactivated lapsed listeners

> Email is one of our strongest channels—as is in-app messaging. And so by utilizing a creative and authentic approach, we can have this type of volume for our emails and have our click base grow exponentially.
>
> Alissa Medina, Manger of Audience Engagement and Lifecycle Marketing

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 6x is printed word for word on the page, near the name of Pandora.
- Checked: the passage quoted above is copied word for word from the page, near the name of Pandora.
- Checked: Pandora uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/pandora-movable-ink · How we check: https://www.usedby.ai/methodology