# How Passionfroot uses Attio

**25%**: “generating an extra 25% in GMV per month, thanks to Attio”

As published on [attio.com](https://attio.com/customers/passionfroot). Captured by usedby on 2026-10-02.

- Company: [Passionfroot](https://www.usedby.ai/companies/passionfroot.md)
- Tool: [Attio](https://www.usedby.ai/tools/attio.md)
- Teams: Operations

## What the story says

Passionfroot, a platform for creators to manage sponsorships and bookings, uses Attio custom objects to model Creators, Partners and Collaborations. It connects Segment so product events update in real time, and uses views to track user progress and follow up on payments and collaborations.

Summary written by usedby from the source page, in English. The figures are those of Attio and Passionfroot, not ours.

> Using Attio’s custom objects feature, Passionfroot has configured their CRM to be built around the three data types that are core to their business: Creators, Partners and Collaborations.

- **90%**: “Filip estimates that Passionfroot has saved 90% of their time from an operations perspective by using Attio.”

> Attio is an incredibly flexible product, you can build anything on it. It gives you the tools you need to build a CRM that’s exactly right to your business, your data, and your processes,
>
> Filip Mark, Chief of Staff

## What usedby checked

We compared the story with its live page on 2026-10-03.

- Checked: the figure 25% is printed word for word on the page, near the name of Passionfroot.
- Checked: the passage quoted above is copied word for word from the page, near the name of Passionfroot.
- Checked: Passionfroot uses Attio. Confirmed line. Latest check across sources: 2026-10-05.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/passionfroot-attio · How we check: https://www.usedby.ai/methodology