# How Payback uses ThoughtSpot

**300**: “over 300 user-generated Liveboards have been added”

As published on [thoughtspot.com](https://www.thoughtspot.com/blog/payback-eliminates-the-bi-bottleneck). Captured by usedby on 2026-10-09.

- Company: [Payback](https://www.usedby.ai/companies/payback.md)
- Tool: [ThoughtSpot](https://www.usedby.ai/tools/thoughtspot.md)
- Industry: [Marketing Tech](https://www.usedby.ai/companies/industry/marketing-tech-martech.md)
- Teams: Analytics & Reporting

## What the story says

PAYBACK replaced its legacy BI reporting with ThoughtSpot self-service analytics so internal teams and retail partners can explore data and answer their own questions without submitting tickets to analysts. Partners also monitor KPIs and manage marketing campaigns in the tool.

Summary written by usedby from the source page, in English. The figures are those of ThoughtSpot and Payback, not ours.

> In addition to the 150 standard reports maintained by the team, over 300 user-generated Liveboards have been added. In practical terms, this means significantly more insights.

- **150**: “In addition to the 150 standard reports maintained by the team”
- **70**: “Over 70 major retailers empowered—and significantly more insights”

> The key to building a data-driven company is the self-service concept
>
> Andreas Weiß, Senior Reporting Engineer at PAYBACK

Source: [thoughtspot.com](https://www.thoughtspot.com/blog/payback-eliminates-the-bi-bottleneck), captured 2026-10-09.

## What usedby checked

We compared the story with its live page on 2026-10-09.

- Checked: the figure 300 is printed word for word on the page, near the name of Payback.
- Checked: the passage quoted above is copied word for word from the page, near the name of Payback.
- Checked: Payback uses ThoughtSpot. Confirmed line. Latest check across sources: 2026-10-09.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/payback-thoughtspot · How we check: https://www.usedby.ai/methodology